Author

AFRICAN RESEARCH NEXUS

SHINING A SPOTLIGHT ON AFRICAN RESEARCH

Mahmoud, Mahmoud Abdulai

Author Metrics

Top Publications

Top Publications Authored or Co-Authored by "Mahmoud, Mahmoud Abdulai"

Market orientation, learning orientation and business performance: The mediating role of innovation
International Journal of Bank Marketing, Volume 34, No. 5, Year 2016, Citations 146
Service innovation and customer satisfaction: the role of customer value creation
European Journal of Innovation Management, Volume 21, No. 3, Year 2018, Citations 116
Customer behavioural intentions towards mobile money services adoption in Ghana
Service Industries Journal, Volume 37, No. 7-8, Year 2017, Citations 84
The Effect of Trust, Commitment, and Conflict Handling on Customer Retention: The Mediating Role of Customer Satisfaction
Journal of Relationship Marketing, Volume 17, No. 4, Year 2018, Citations 65
Social media resources and export performance: the role of trust and commitment
International Marketing Review, Volume 37, No. 2, Year 2020, Citations 22

Institutional Spectrum

Most Recent Affiliations

Institution	Country	Start Year	End Year	Affiliated Years
University of Ghana	Ghana	2016	2023	8
University of Ghana Business School	Ghana	2016	2023	8
University of Johannesburg	South Africa	2019	2023	5
College of Humanities, University of Ghana	Ghana	2022	2023	2
College of Business and Economics	South Africa	2022	2023	2

Disclaimer

All information and calculations provided are based on our current indexed publications and may change as more data is collected.

African Research Nexus

The African Research Nexus is a visionary initiative that seeks to increase the visibility of African Researchers and Institutions. We are a dynamic hub designed to transform the African research landscape and amplify the voices of our continent’s brightest minds.

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