Ismail, Ahmed Rageh

Top Publications

Top Publications Authored or Co-Authored by "Ismail, Ahmed Rageh"

• Experience marketing: An empirical investigation

  Journal of Relationship Marketing, Volume 10, No. 3, Year 2011, Citations 63
• Expatriates adjustment and job performance: An examination of individual and organizational factors

  International Journal of Productivity and Performance Management, Volume 62, No. 7, Year 2013, Citations 41
• Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia

  Young Consumers, Volume 22, No. 1, Year 2020, Citations 38
• Impact of perceived social media marketing activities on brand and value consciousness: Roles of usage, materialism and conspicuous consumption

  International Journal of Internet Marketing and Advertising, Volume 12, No. 3, Year 2018, Citations 31
• A Visual Identity-Based Approach of Southeast Asian City Branding: A Netnography Analysis

  Journal of ASEAN Studies, Volume 10, No. 1, Year 2022, Citations 5