Mohamad, Bahtiar Bin

Top Publications

Top Publications Authored or Co-Authored by "Mohamad, Bahtiar Bin"

• Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia

  Young Consumers, Volume 22, No. 1, Year 2020, Citations 38
• Youth offline political participation: Trends and role of social media

  Jurnal Komunikasi: Malaysian Journal of Communication, Volume 34, No. 3, Year 2018, Citations 20
• The mediating role of organizational excellence between quality management practices and sustainable performance

  Total Quality Management and Business Excellence, Volume 34, No. 9-10, Year 2023, Citations 7
• A Visual Identity-Based Approach of Southeast Asian City Branding: A Netnography Analysis

  Journal of ASEAN Studies, Volume 10, No. 1, Year 2022, Citations 5
• Association of online political participation with social media usage, perceived information quality, political interest and political knowledge among Malaysian youth: Structural equation model analysis

  Cogent Social Sciences, Volume 7, No. 1, Article 1964186, Year 2021, Citations 5