Gordon Institute of Business Science

Top Publications

Top Publications Authored or Co-Authored in "Gordon Institute of Business Science"

• Corporate identity, corporate branding and corporate reputations: Reconciliation and integration

  European Journal of Marketing, Volume 46, No. 7, Year 2012, Citations 416
• A profile of the operations of Chinese multinationals in Africa

  South African Journal of International Affairs, Volume 13, No. 1, Year 2006, Citations 189
• Overcoming the liability of foreignness without strong firm capabilities - the value of market-based resources

  Journal of International Management, Volume 16, No. 2, Year 2010, Citations 120
• Triangulation in industrial qualitative case study research: Widening the scope

  Industrial Marketing Management, Volume 87, Year 2020, Citations 100
• The interrelationships between relationship marketing constructs and customer engagement dimensions

  Service Industries Journal, Volume 38, No. 13-14, Year 2018, Citations 91