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Publication Details
AFRICAN RESEARCH NEXUS
SHINING A SPOTLIGHT ON AFRICAN RESEARCH
medicine
Local residents trained as 'influence agents' most effective in persuading african couples on HIV counseling and testing
Health Affairs, Volume 30, No. 8, Year 2011
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Description
Couples in sub-Saharan Africa are the largest group in the world at risk for HIV infection. Couples counseling and testing programs have been shown to reduce HIV transmission, but such programs remain rare in Africa. Before couples counseling and testing can become the norm, it is essential to increase demand for the services. We evaluated the effectiveness of several promotional strategies during a two-year program in Kitwe and Ndola, Zambia. The program attracted more than 7,600 couples through the use of radio broadcasts, billboards, and other strategies. The most effective recruiting technique was the use of local residents trained as "influence agents" to reach out to friends, neighbors, and others in their sphere of influence. © 2011 Project HOPE-The People-to-People Health Foundation, Inc.
Authors & Co-Authors
Lambdin, Barrot Hopkins
United States, Oakland
Pangaea Global Aids Foundation
Kanweka, William
Zambia
Us Agency for International Development
Inambao, Mubiana
Zambia, Ndola
Zambia Emory Hiv Research Project
Mwananyanda, Lawrence M.
Unknown Affiliation
Shah, Heena Dinesh
Zambia, Ndola
Zambia Emory Hiv Research Project
Linton, Sabriya
Zambia, Ndola
Zambia Emory Hiv Research Project
Wong, Frank
Zambia, Ndola
Zambia Emory Hiv Research Project
Luisi, Nicole
United States, Atlanta
Rwanda Zambia Hiv Research Group
Tichacek, Amanda C.
United States, Atlanta
Rwanda Zambia Hiv Research Group
Kalowa, James
Zambia, Ndola
Zambia Emory Hiv Research Project
Statistics
Citations: 18
Authors: 10
Affiliations: 4
Identifiers
Doi:
10.1377/hlthaff.2009.0994
ISSN:
02782715
e-ISSN:
15445208
Research Areas
Infectious Diseases
Study Locations
Zambia