Publication Details

AFRICAN RESEARCH NEXUS

SHINING A SPOTLIGHT ON AFRICAN RESEARCH

business, management and accounting

Understanding the intention of tourist experience in the age of omni-channel shopping and its impact on shopping: Online shopping tendencies

African Journal of Hospitality, Tourism and Leisure, Volume 8, No. 5, Year 2019

With the developing ubiquity of the web tourism foundation, the web-based shopping possibilities have been slowly accepted and acknowledged by people in general. This investigation intends to incorporate pertinent hypothetical writings identified with the web-based tourism inclinations and the apparent related dangers of this, into the hypothetical structures and endeavors to experimentally recognize the connection between the clients' apparent risks and internet shopping propensities and hence, to have a comprehension of tourists and buyers' in general shopping practices. Many customers are now using multiple channels during their shopping journey. These shoppers are known as omnishoppers, and they expect a continuous flowing experience across channels This examination gives us a rich conceptualization on tourism intentions in customer experience of an instrument for omni-channel client shopping tendencies that can fill in as a springboard for further study and also explore the predecessors and effects of omni-channel shopping experiences in tourism. This can be utilized as a manual for structuring a successful omni-channel shopping retailing technique.
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Citations: 5
Authors: 5
Affiliations: 4
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e-ISSN: 2223814X