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Publication Details
AFRICAN RESEARCH NEXUS
SHINING A SPOTLIGHT ON AFRICAN RESEARCH
Associations between mass media exposure and birth preparedness among women in southwestern Uganda: A community-based survey
Global Health Action, Volume 7, No. 1, Article 22904, Year 2014
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Description
Background: Exposure to mass media provides increased awareness and knowledge, as well as changes in attitudes, social norms and behaviors that may lead to positive public health outcomes. Birth preparedness (i.e. the preparations for childbirth made by pregnant women, their families, and communities) increases the use of skilled birth attendants (SBAs) and hence reduces maternal morbidity and mortality. Objective: The aim of this study was to explore the association between media exposure and birth preparedness in rural Uganda. Method: A total of 765 recently delivered women from 120 villages in the Mbarara District of southwest Uganda were selected for a community-based survey using two-stage cluster sampling. Univariate and multivariate logistic regression was performed with generalized linear mixed models using SPSS 21. Results: We found that 88.6% of the women surveyed listened to the radio and 33.9% read newspapers. Birth preparedness actions included were money saved (87.8%), identified SBA (64.3%), identified transport (60.1%), and purchased childbirth materials (20.7%). Women who had taken three or more actions were coded as well birth prepared (53.9%). Women who read newspapers were more likely to be birth prepared (adjusted OR 2.2, 95% CI 1.5-3.2). High media exposure, i.e. regular exposure to radio, newspaper, or television, showed no significant association with birth preparedness (adjusted OR 1.3, 95% CI 0.9 2.0). Conclusion: Our results indicate that increased reading of newspapers can enhance birth preparedness and skilled birth attendance. Apart from general literacy skills, this requires newspapers to be accessible in terms of language, dissemination, and cost. © 2014 Gustav Asp et al.
Authors & Co-Authors
Asp, Gustav
Sweden, Malmo
Institutionen För Kliniska Vetenskaper, Malmö
Odberg-Pettersson, Karen
Sweden, Malmo
Institutionen För Kliniska Vetenskaper, Malmö
Sandberg, Jacob
Sweden, Malmo
Institutionen För Kliniska Vetenskaper, Malmö
Kabakyenga, Jerome Kahuma
Sweden, Malmo
Institutionen För Kliniska Vetenskaper, Malmö
Uganda, Mbarara
Mbarara University of Science and Technology
Agardh, Anette
Sweden, Malmo
Institutionen För Kliniska Vetenskaper, Malmö
Statistics
Citations: 208
Authors: 5
Affiliations: 2
Identifiers
Doi:
10.3402/gha.v7.22904
Research Areas
Maternal And Child Health
Study Design
Cross Sectional Study
Study Approach
Quantitative
Study Locations
Uganda
Participants Gender
Female