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Publication Details
AFRICAN RESEARCH NEXUS
SHINING A SPOTLIGHT ON AFRICAN RESEARCH
business, management and accounting
The role of disgust as an emotional mediator of advertising effects
Journal of Advertising, Volume 33, No. 1, Year 2004
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Description
This research examines an emotion that advertising researchers have largely neglected. In particular, we explore in two parallel experiments the role of disgust in the context of fast-food restaurant advertising. A follow-up study then determines that the theoretical concept of disgust captures only a narrow aspect of the meaning this term holds for laypeople. Both the narrow and broadened notions of disgust hold implications for advertising theory and practice. © 2004 Taylor & Francis Group, LLC.
Authors & Co-Authors
Shimp, Terence A.
United States, Columbia
Darla Moore School of Business
Stuart, Elnora W.
Egypt, New Cairo
American University in Cairo
Statistics
Citations: 71
Authors: 2
Affiliations: 2
Identifiers
Doi:
10.1080/00913367.2004.10639150
ISSN:
00913367
Research Areas
Food Security
Study Design
Cohort Study
Phenomenological Study