COMMUNICATION AND GOVERNANCE FOR CULTURAL DEVELOPMENT: ISSUES AND PLATFORMS

Many political scientists think governance promotes the growth of trust between the state and society and serves as the long-term basis for state legitimacy. Haider, Mcloughlin, and Scott (2011). Many African societies’ efforts to establish their cultures have been endangered by technology and civilisation. Despite this alarming and dire situation, communication is nevertheless believed to be a powerful force for spreading and transmitting culture, the center of human activity, and the advancement of society. This discourse examines the communication components for cultural development in Nigeria, focusing on platforms and concerns. The study is descriptive, predicated upon secondary sources, and anchored on the cultural imperialism thesis. The results show that communication can promote cultural development in Nigeria. The study suggests that to promote cultural development in Nigeria, some contact-and culturally-focused knotty issues be tackled by cultural communicators. It recommends using integrated media platforms for cultural campaigns to harness the nation’s comprehensive cultural development.