Publication Details

AFRICAN RESEARCH NEXUS

SHINING A SPOTLIGHT ON AFRICAN RESEARCH

business, management and accounting

Antecedents of International Opportunity Recognition in Born Global Firms

Journal of Promotion Management, Volume 23, No. 3, Year 2017

International opportunity recognition has become an important field of research in recent years. This study deals with the effects of entrepreneurial alertness, systematic search, prior knowledge, and social networks on first-time international opportunity recognition of entrepreneurs inside born global firms. In order to answer this research question, a quantitative survey within born global firms was conducted. The empirical results demonstrate that entrepreneurs of born global firms tend to recognize the first international opportunity through a combination of entrepreneurial alertness and systematic search. Furthermore, network relationships are essential for entrepreneurs within these firms because they can aid in identifying the initial international opportunity. The findings also illustrate that the entrepreneur's prior international knowledge as well as prior international experience positively contribute to the initial international opportunity recognition. © 2017 Taylor & Francis.

Statistics
Citations: 28
Authors: 2
Affiliations: 3
Study Design
Cross Sectional Study
Study Approach
Quantitative