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Publication Details
AFRICAN RESEARCH NEXUS
SHINING A SPOTLIGHT ON AFRICAN RESEARCH
Innovative business approaches for incenting health promotion in sub-saharan Africa: Progress and persisting challenges
Progress in Cardiovascular Diseases, Volume 56, No. 3, Year 2013
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Description
Non-communicable chronic diseases related to behaviors such as tobacco use, overeating, excess alcohol intake and physical inactivity account for increasing morbidity and mortality in South Africa. Over the last 15. years, Discovery Health, the largest private health plan in South Africa, has developed a voluntary health promotion program called Vitality with over 1.5 million members. Vitality was designed with many applications drawn from the growing field of behavioral economics, including the use of incentives and rewards. Incentives offered on the program are aimed at lowering the financial barriers to activities such as visiting the gym, buying healthy food or receiving preventive screening. Members accrue points for engagement which translate into discounts on a range of goods and services. Although the full impact of the program cannot yet be quantified, engagement with the program is continually increasing and there is compelling evidence that this translates into better health and cost outcomes. © 2013 Elsevier Inc.
Authors & Co-Authors
Patel, Deepak N.
South Africa, Sandton
Discovery Vitality
Nossel, Craig J.
South Africa, Sandton
Vitality Wellness
Alexander, Eleanore
United States, New York
Vitality Institute
Yach, Derek
United States, New York
Vitality Institute
Statistics
Citations: 11
Authors: 4
Affiliations: 3
Identifiers
Doi:
10.1016/j.pcad.2013.09.004
Research Areas
Food Security
Noncommunicable Diseases
Substance Abuse
Study Locations
South Africa