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Publication Details
AFRICAN RESEARCH NEXUS
SHINING A SPOTLIGHT ON AFRICAN RESEARCH
Cross-cultural agreement in facial attractiveness preferences: The role of ethnicity and gender
PLoS ONE, Volume 9, No. 7, Article e99629, Year 2014
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Description
Previous work showed high agreement in facial attractiveness preferences within and across cultures. The aims of the current study were twofold. First, we tested cross-cultural agreement in the attractiveness judgements of White Scottish and Black South African students for own- and other-ethnicity faces. Results showed significant agreement between White Scottish and Black South African observers' attractiveness judgements, providing further evidence of strong cross-cultural agreement in facial attractiveness preferences. Second, we tested whether cross-cultural agreement is influenced by the ethnicity and/or the gender of the target group. White Scottish and Black South African observers showed significantly higher agreement for Scottish than for African faces, presumably because both groups are familiar with White European facial features, but the Scottish group are less familiar with Black African facial features. Further work investigating this discordance in cross-cultural attractiveness preferences for African faces show that Black South African observers rely more heavily on colour cues when judging African female faces for attractiveness, while White Scottish observers rely more heavily on shape cues. Results also show higher cross-cultural agreement for female, compared to male faces, albeit not significantly higher. The findings shed new light on the factors that influence cross-cultural agreement in attractiveness preferences. © 2014 Coetzee et al.
Available Materials
https://efashare.b-cdn.net/share/pmc/articles/PMC4079334/bin/pone.0099629.s001.docx
https://efashare.b-cdn.net/share/pmc/articles/PMC4079334/bin/pone.0099629.s002.docx
https://efashare.b-cdn.net/share/pmc/articles/PMC4079334/bin/pone.0099629.s003.docx
Authors & Co-Authors
Coetzee, Vinet
South Africa, Pretoria
University of Pretoria
Greeff, Jaco M.
South Africa, Pretoria
University of Pretoria
Stephen, Ian D.
Australia, Sydney
Macquarie University
Perrett, David I.
United Kingdom, St Andrews
University of st Andrews
Statistics
Citations: 81
Authors: 4
Affiliations: 3
Identifiers
Doi:
10.1371/journal.pone.0099629
e-ISSN:
19326203
Participants Gender
Male
Female