Barriers to adoption of blockchain technology in green supply chain management

Purpose: The purpose of this study is to identify the barriers to the adoption of blockchain technology in green supply chain management (GSCM) and further analyze the cause and effect relationship to prioritize the barriers for making strategic decisions. Design/methodology/approach: The study examines 15 potential barriers related to the adoption of blockchain in GSCM which is identified from the literature review and finalized after subsequent discussions with industry professionals. Integrated Fuzzy-Decision-Making Trial and Evaluation Laboratory approach is used to analyze cause and effect relationships and prioritize the barriers. Fuzzy set theory is used to handle the uncertainty and vagueness associated with the personnel biases and data deficiency problems. Three small to medium enterprises’ (SMEs’) are considered for gathering data and further analyzing the crucial barriers that are impeding the adoption of blockchain technology in GSCM. Findings: The findings reveal that “lack of management vision” and “cultural differences among supply chain partners” are the most influencing barriers, whereas; “collaboration challenges” and “hesitation and workforce obsolescence” are the most influential barriers in the adoption of blockchain in GSCM. Research limitations/implications: The study is developed based on 15 selected barriers which were further tested using data from three SMEs’ in the emerging economy of India. The adoption of blockchain technology in GSCM is at a nascent stage and more research studies are necessary to extend the knowledge base. Practical implications: Managers need to eliminate the barriers and extend the blockchain technology application in GSCM. Managers need to develop the mission and vision of the company by doing proper alignment of blockchain technology with GSCM goals. Second, managers need to make strong collaborations and remove the hesitation and workforce obsolescence barrier by providing the right education and pieces of training. Originality/value: Blockchain technology in GSCM is in a nascent stage. This study extends the knowledge base by identifying and further prioritizing the leading blockchain barriers that need to be overcome for effectively adopting blockchain in GSCM.