Determining Key Aspects of Ecotourism Product Development: The Case of Cross River National Park

This study determined the key aspects of ecotourism product development for one of Nigeria’s neglected national parks and biodiversity hotspots, the Cross River National Park (CRNP). Quantitative research was conducted. The research used a non-probability sampling technique namely, convenience sampling. The findings show that accommodation, facilities, and activities are key to product development. The main type of probable accommodation identified for the CRNP is rondavels, for the self-catering market. Key activities ascertained are outdoor activities such as trails, and leisure sports such as minigolf. The key potential facilities/amenities identified are ancillary facilities/services such as electricity supply and communication facilities. These products, when developed and incorporated into the existing natural wealth of the park, will not only create comfort and convenience to tourists but can enhance tourists’ experiences and contribute to increasing the quality of production as well as service delivery. The research made the following contributions: Firstly, it identified key aspects for ecotourism product development for GRNP. Secondly, this was the first time that such research was conducted in Nigeria, contributing to the literature regarding natural area tourism research in Nigeria and in third place the research gives a comprehensive summary of the literature regarding product development for tourism products.