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Publication Details
AFRICAN RESEARCH NEXUS
SHINING A SPOTLIGHT ON AFRICAN RESEARCH
business, management and accounting
The power of sport to unite a nation: The social value of the 2010 FIFA World Cup in South Africa
European Sport Management Quarterly, Volume 13, No. 4, Year 2013
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Description
For a number of years, economists have questioned the aggregate economic value of mega sporting events, arguing that fiduciary benefits rarely materialize for host cities and/or nations. In response, governments have made stronger claims about social impacts derived from such events [e.g., Fédération Internationale de Football Association (FIFA) World Cup, Olympic Games, etc.]. Applying social identity and social capital theories, we examined the influence of national identity on social capital and tested whether the 2010 FIFA World Cup positively influenced the national identity of South African residents. Residents (N=3769) from five World Cup host cities in South Africa were sampled before and after the event, using a pre-experimental design consisting of a one-group pretest-posttest protocol (O-X-O). The results demonstrated that: (1) national identity was a statistically significant (albeit modest) predictor of social capital, and (2) the World Cup minimally influenced the varying components of resident national identity, both negative and positive. © 2013 European Association for Sport Management.
Authors & Co-Authors
Heere, Bob
United States, Austin
The University of Texas at Austin
Walker, Matthew
United States, Hattiesburg
University of Southern Mississippi
Gibson, Heather J.
United States, Gainesville
University of Florida
Thapa, Brijesh
United States, Gainesville
University of Florida
Geldenhuys, Sue
South Africa, Pretoria
Tshwane University of Technology
Coetzee, Willem J.L.
South Africa, Pretoria
Tshwane University of Technology
Statistics
Citations: 86
Authors: 6
Affiliations: 4
Identifiers
Doi:
10.1080/16184742.2013.809136
ISSN:
16184742
e-ISSN:
1746031X
Study Locations
South Africa