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Publication Details
AFRICAN RESEARCH NEXUS
SHINING A SPOTLIGHT ON AFRICAN RESEARCH
medicine
Toward a new approach to the study of personality in culture
American Psychologist, Volume 66, No. 7, Year 2011
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Description
We review recent developments in the study of culture and personality measurement. Three approaches are described: an etic approach that focuses on establishing measurement equivalence in imported measures of personality, an emic (indigenous) approach that studies personality in specific cultures, and a combined emic-etic approach to personality. We propose the latter approach as a way of combining the methodological rigor of the etic approach and the cultural sensitivity of the emic approach. The combined approach is illustrated by two examples: the first with origins in Chinese culture and the second in South Africa. The article ends with a discussion of the theoretical and practical implications of the combined emic-etic approach for the study of culture and personality and for psychology as a science. © 2011 American Psychological Association.
Authors & Co-Authors
Cheung, Fanny M.
Hong Kong, Hong Kong
Chinese University of Hong Kong
Van De Vijver, Fons J.R.
Netherlands, Tilburg
Tilburg University
South Africa, Potchefstroom
North-west University
Leong, Frederick T.L.
United States, East Lansing
Michigan State University
Statistics
Citations: 396
Authors: 3
Affiliations: 4
Identifiers
Doi:
10.1037/a0022389
ISSN:
0003066X
Study Locations
South Africa