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Publication Details
AFRICAN RESEARCH NEXUS
SHINING A SPOTLIGHT ON AFRICAN RESEARCH
business, management and accounting
The role of business model innovation in the hospitality industry during the COVID-19 crisis
International Journal of Hospitality Management, Volume 92, Article 102723, Year 2021
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Description
The hospitality industry worldwide is among the hardest-hit industries from the COVID-19 lockdowns. Initial theoretical and practical observations in the hospitality industry indicate that business model innovation (BMI) might be a solution to recover from and successfully cope with the COVID-19 crisis. Interestingly, some firms in the hospitality industry already started to successfully adapt their business models. This study explores the why and how of these successful recovery attempts through BMI by conducting a multiple case study of six hospitality firms in Austria. We rely on interview data from managers together with one of their main stammgasts for each case, which we triangulate with secondary data for the analysis. Findings show that BMI is applied during and after the crisis to create new revenue streams and secure a higher level of liquidity, with an important role of stammgasts. © 2020 The Authors
Authors & Co-Authors
Breier, Matthias
Finland, Lappeenranta
Lut University
Kallmuenzer, Andreas
France, La Rochelle
Excelia Business School
Clauss, Thomas
Germany, Witten
Universität Witten/herdecke
Gast, Johanna
France, Montpellier
Montpellier Business School
Kraus, Sascha
Italy, Bolzano
Free University of Bozen-bolzano
Tiberius, Victor
Germany, Potsdam
Universität Potsdam
Statistics
Citations: 229
Authors: 6
Affiliations: 6
Identifiers
Doi:
10.1016/j.ijhm.2020.102723
ISSN:
02784319
Research Areas
Covid
Study Design
Case Study
Study Approach
Qualitative