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Publication Details
AFRICAN RESEARCH NEXUS
SHINING A SPOTLIGHT ON AFRICAN RESEARCH
Timing of malaria messages for target audience on radio airwaves
Malaria Journal, Volume 11, Article 283, Year 2012
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Description
Background: Due to the limitations of face-to-face communication to teach families how to manage, control and prevent malaria, national and local malaria programmes try to reach people through the radio. However, information regarding the timing of radio messages for the target audiences is lacking. Methods: Within a large-scale trial (Clinicaltrials.gov: NCT00565071), data regarding the time at which people listen to the radio was collected from 1,628 consenting outpatients (and caregivers for minors) attending six rural government primary level health care centres in Bushenyi and Iganga districts of Uganda from February to July 2011. Results: The majority of households, 1,099 (67.5%) owned a radio. The majority, 1,221 (86.3%), participants had heard about malaria from the radio. Some participants started listening to the radio at about 06.00 East African local time (EAT). The peak hours at which people listen to the radio are 12.00-14.00 and 18.00-23.00 local time. The median time of listening to the radio by men is 20.00 (inter-quartile range (IQR): 18.30-21.00) and women 19.30 (IQR: 13.00-20.30). Conclusion: Planners of malaria radio interventions need to broadcast their messages within the two peak EAT of 12.00-14.00 and 18.00-23.00. © 2012 Batwala et al.; licensee BioMed Central Ltd.
Authors & Co-Authors
Bátwala, Vincent K.
Uganda, Mbarara
Mbarara University of Science and Technology
Uganda, Kampala
Makerere University School of Public Health
Magnussen, Pascal
Denmark, Copenhagen
Københavns Universitet
Mirembe, Justine
Uganda, Entebbe
The Aids Support Organisation Taso
Mugema Mulogo, Edgar Mugema
Uganda, Mbarara
Mbarara University of Science and Technology
Nuwaha, Fred
Uganda, Kampala
Makerere University School of Public Health
Statistics
Citations: 5
Authors: 5
Affiliations: 4
Identifiers
Doi:
10.1186/1475-2875-11-283
e-ISSN:
14752875
Research Areas
Infectious Diseases
Study Locations
Uganda
Participants Gender
Male
Female