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Publication Details
AFRICAN RESEARCH NEXUS
SHINING A SPOTLIGHT ON AFRICAN RESEARCH
business, management and accounting
The impact of structural and contextual factors on trust formation in product development teams
Industrial Marketing Management, Volume 39, No. 4, Year 2010
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Description
This study examines antecedents of trust formation in new product development (NPD) teams and the effects of trust on NPD team performance. A theoretical framework relating structural and contextual factors to interpersonal trust and project outcomes was built, including task complexity as a moderating variable. Hypotheses from this model were tested with data on 93 product development projects carried out in Turkey. The findings showed that structural factors such as moderate level of demographic diversity, proximity of team members, team longevity, and contextual factors (procedural and interactional justices) were positively related to the development of interpersonal trust in NPD teams. The findings also revealed that interpersonal trust had an impact on team learning and new product success, but not on speed-to-market. Further, the findings showed that the impact of interpersonal trust on team learning and new product success was higher when there was higher task complexity. Theoretical and managerial implications of the study findings are discussed. © 2010 Elsevier Inc.
Authors & Co-Authors
Dayan, Mumin
United Arab Emirates, Al Ain
College of Business and Economics
Di Benedetto, C. Anthony
United States, Philadelphia
Fox School of Business
Statistics
Citations: 113
Authors: 2
Affiliations: 2
Identifiers
Doi:
10.1016/j.indmarman.2010.01.001
ISSN:
00198501