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Publication Details
AFRICAN RESEARCH NEXUS
SHINING A SPOTLIGHT ON AFRICAN RESEARCH
agricultural and biological sciences
Monitoring the marketing, distribution, and use of Sprinkles micronutrient powders in rural western Kenya
Food and Nutrition Bulletin, Volume 31, No. 2 SUPPL., Year 2010
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Description
Background. In 2007, the US Centers for Disease Control and Prevention partnered with local Kenyan institutions to implement the Nyando Integrated Child Health and Education Project, an effectiveness study that used social marketing and a community-based distribution program to promote the sale of Sprinkles and other health products. Objective. To describe monitoring of wholesale sales, household demand promotional strategies, and perceived factors influencing Sprinkles sales among vendors. Methods. Ongoing quantitative and qualitative monitoring of Sprinkles sales began in May 2007 in 30 intervention villages. Data sources included baseline and follow-up cross-sectional surveys; office records of Sprinkles sales to vendors; biweekly household monitoring of Sprinkles use; and qualitative data collection, including vendor focus groups and key informant interviews. Results. A total of 550 children aged 6 to 35 months were enrolled at baseline, and 451 were available at 12-month follow-up. During this period, nearly 160,000 sachets were sold wholesale to vendors, with variability in sales influenced by the social, political, and economic context. Vendors living closer to the wholesale office purchased more Sprinkles, so a second office was opened closer to remote vendors. On average, 33% of households purchased Sprinkles during household monitoring visits. Training sessions and community launches were important for community support and raising awareness about Sprinkles. Vendor incentives motivated vendors to sell Sprinkles, and consumer incentives promoted purchases. Conclusions. Sprinkles program monitoring in Kenya was critically important for understanding sales and distribution trends and vendor perceptions. Understanding these trends led to strategic changes to the intervention over time. © 2010, The United Nations University.
Authors & Co-Authors
Suchdev, Parminder S.
United States, Atlanta
Emory University School of Medicine
United States, Atlanta
Centers for Disease Control and Prevention
Ruth, Laird J.
United States, Atlanta
Centers for Disease Control and Prevention
Obure, Alfredo
Kenya, Nairobi
Kenya Medical Research Institute
Were, Vincent Omondi
Kenya, Nairobi
Kenya Medical Research Institute
Ochieng, Cliff
Kenya, Kisumu
Safe Water and Aids Project
Ogange, Lorraine
Kenya, Nairobi
Kenya Medical Research Institute
Owuor, Mercy
Kenya, Nairobi
Kenya Medical Research Institute
Ngure, Francis Muigai
United States, Ithaca
Cornell University
Quick, Robert E.
United States, Atlanta
Centers for Disease Control and Prevention
Juliao, Patricia
United States, Atlanta
Centers for Disease Control and Prevention
Jung, Christina
United States, Atlanta
Emory University School of Medicine
Teates, Kathryn
United States, Atlanta
Centers for Disease Control and Prevention
Cruz, Kari
United States, Atlanta
Centers for Disease Control and Prevention
Jefferds, María Elena D.
United States, Atlanta
Centers for Disease Control and Prevention
Statistics
Citations: 67
Authors: 14
Affiliations: 5
Identifiers
Doi:
10.1177/15648265100312s209
ISSN:
03795721
Research Areas
Maternal And Child Health
Study Design
Randomised Control Trial
Cross Sectional Study
Cohort Study
Grounded Theory
Study Approach
Qualitative
Quantitative
Study Locations
Kenya