FLASHPACKERS: An Emerging Sub-Culture?

The purpose of this study is to examine the emerging flashpacker sub-culture in relation to the backpacker culture. Cultural Consensus Analysis is employed to examine the potential cultural divergence between flashpackers and non-flashpackers. A mixed-mode dual-frame sampling procedure was employed for data collection, as surveys were administered through Facebook backpacker-groups and in hostels in Cairns, Australia. The results indicate that flashpacker and non-flashpacker groups have a shared cultural understanding of backpacking. In addition to the conceptual clarity of the emerging flashpacker, this study also provides some interesting insights into contemporary backpacker culture and the continuing convergence of physical travel with information and communication technologies. © 2011 Elsevier Ltd.