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Publication Details
AFRICAN RESEARCH NEXUS
SHINING A SPOTLIGHT ON AFRICAN RESEARCH
economics, econometrics and finance
Innovation and performance improvement in the South African wine industry
International Journal of Technology and Globalisation, Volume 1, No. 3-4, Year 2005
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Description
South Africa’s wine industry was ill-prepared for the highly competitive, brand-conscious consumer markets it encountered on re-entry into international markets. The bulk of production was basic quality wine. Wine marketing expertise was concentrated among smaller independent wine producers and a few large wholesalers. The paper examines innovation in different segments of the industry and the extent to which it is being effectively supported by networking and knowledge exchange. Most producers have significantly improved quality and product ranges. But many producers are weak in the area of marketing, though some segments have achieved considerable success in this area. Respected institutions to support marketing and brand development and knowledge exchange between producers contribute to ongoing improvement in this area. © 2005 Inderscience Enterprises Ltd.
Authors & Co-Authors
Wood, Eric A.S.
South Africa, Cape Town
University of Cape Town Graduate School of Business
Kaplan, David E.
South Africa, Cape Town
University of Cape Town Graduate School of Business
Statistics
Citations: 33
Authors: 2
Affiliations: 1
Identifiers
Doi:
10.1504/ijtg.2005.008749
ISSN:
14765667
e-ISSN:
17418194
Study Locations
South Africa