Determining the intention to use app-based medicine service in an emerging economy

The study investigates the customers’ intention to use app-based medicine services in an emerging economy. This study explores the indirect effects of perceived usefulness, perceived ease of use, perceived security and perceived delivery with the intention to use app-based medicine services through the mediating effect of perceived trust. The present study developed a self-administered survey questionnaire to collect data from 336 respondents who were using app-based medicine services in Bangladesh. The data was collected between March 2022 and May 2022. The collected data were analysed using SmartPLS-4 to determine the reliability and validity of the constructs. The study's findings indicate that perceived usefulness, perceived ease of use, perceived security, and perceived delivery positively and significantly (t > 1.96; P < 0.05) influence the perceived trust in app-based medicine services. The research findings also indicate that perceived ease of use, perceived delivery, and perceived trust significantly (t > 1.96; P < 0.05) impact the intention to use app-based medicine services. This study highlights to explore the success factors such as consumer perceived usefulness, perceived ease of use, perceived security, and perceived delivery that can increase customers’ trust to use app-based medicine services in the developing economy.