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Publication Details
AFRICAN RESEARCH NEXUS
SHINING A SPOTLIGHT ON AFRICAN RESEARCH
business, management and accounting
The role of cultural values in understanding the challenges faced by female entrepreneurs in Nigeria
Gender in Management: An International Journal, Volume 25, No. 1, Year 2010
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Description
Purpose – The purpose of this paper is to examine the challenges female entrepreneurs face in the development of their business in the context of Nigeria. In so doing, it addresses a gap in the literature on the experiences of female entrepreneurs in a nonWestern context and acknowledges the contribution that women make in this area of work. Design/methodology/approach – The paper draws on survey data from 274 female entrepreneurs currently engaged in their businesses in three states – Lagos (Nigeria's largest city), Ogun and Oyo within the South West of Nigeria. Findings – Results indicate that female entrepreneurs are generally confident and resourceful and that they enjoy the challenge of entrepreneurial activity. As in the West, they experience difficulties relating to family commitments and access to finance – as well as problems gaining acceptance and accessing networks. Originality/value – It is argued that cultural values specific to the situation mean that these challenges, while common to female entrepreneurs in other national contexts, “play out” differentially and that they are experienced with different levels of depth and “intensity”. It is also argued that future research might uncover at a deeper level and drawing on qualitative methodology how some of the factors identified are experienced in women's daytoday lives. The paper suggests some policy implications in the form of support for female entrepreneurs in this context. © 2010, Emerald Group Publishing Limited
Authors & Co-Authors
Mordi, Chima N.O.
United Kingdom, Uxbridge
Brunel Business School
Simpson, Ruth
United Kingdom, Uxbridge
Brunel Business School
Singh, Satwinder
United Kingdom, Uxbridge
Brunel Business School
Okafor, Chinonye
Nigeria, Ota
Covenant University
Statistics
Citations: 181
Authors: 4
Affiliations: 2
Identifiers
Doi:
10.1108/17542411011019904
ISSN:
17542413
Research Areas
Health System And Policy
Study Design
Cross Sectional Study
Study Approach
Qualitative
Quantitative
Study Locations
Nigeria
Participants Gender
Female