Skip to content
Home
About Us
Resources
Profiles Metrics
Authors Directory
Institutions Directory
Top Authors
Top Institutions
Top Sponsors
AI Digest
Contact Us
Menu
Home
About Us
Resources
Profiles Metrics
Authors Directory
Institutions Directory
Top Authors
Top Institutions
Top Sponsors
AI Digest
Contact Us
Home
About Us
Resources
Profiles Metrics
Authors Directory
Institutions Directory
Top Authors
Top Institutions
Top Sponsors
AI Digest
Contact Us
Menu
Home
About Us
Resources
Profiles Metrics
Authors Directory
Institutions Directory
Top Authors
Top Institutions
Top Sponsors
AI Digest
Contact Us
Publication Details
AFRICAN RESEARCH NEXUS
SHINING A SPOTLIGHT ON AFRICAN RESEARCH
computer science
Uses and Gratifications of digital photo sharing on Facebook
Telematics and Informatics, Volume 33, No. 1, Article 695, Year 2016
Notification
URL copied to clipboard!
Description
Abstract Despite the rapid adoption of Facebook as a means of photo sharing, minimal research has been conducted to understand user gratification behind this activity. In order to address this gap, the current study examines users' gratifications in sharing photos on Facebook by applying Uses and Gratification (U&G) theory. An online survey completed by 368 respondents identified six different gratifications, namely, affection, attention seeking, disclosure, habit, information sharing, and social influence, behind sharing digital photos on Facebook. Some of the study's prominent findings were: age was in positive correlation with disclosure and social influence gratifications; gender differences were identified among habit and disclosure gratifications; number of photos shared was negatively correlated with habit and information sharing gratifications. The study's implications can be utilized to refine existing and develop new features and services bridging digital photos and social networking services. © 2015 Elsevier Ltd.
Authors & Co-Authors
Malik, Aqdas
Finland, Espoo
Aalto University
Dhir, Amandeep
Finland, Espoo
Aalto University
Nieminen, Marko H.T.
Finland, Espoo
Aalto University
Statistics
Citations: 279
Authors: 3
Affiliations: 1
Identifiers
Doi:
10.1016/j.tele.2015.06.009
ISSN:
07365853
Study Design
Cross Sectional Study
Study Approach
Quantitative