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Publication Details
AFRICAN RESEARCH NEXUS
SHINING A SPOTLIGHT ON AFRICAN RESEARCH
agricultural and biological sciences
Spanish wine consumer behavior: A choice experiment approach
Agribusiness, Volume 22, No. 3, Year 2006
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Description
Overall wine consumption in Spain is decreasing, while at the same time, designation of origin (DO) wine consumption is increasing gradually. This study examines Spanish DO wine consumer behavior by the use of a choice experiment technique. A main-effects model as well as an interaction-effects model is estimated based on four attributes: designation of origin, price, wine aging, and grape variety. Willingness-to-pay estimates, depending on the price segment, is derived for switching from one attribute level to another. Consumer segmentation is undertaken based on purchase frequencies. Market simulations are presented for consumer segments. Empirical results indicate the importance of the DO and the wine aging attributes on wine selection. The interaction-effects model shows the importance of attribute interactions on consumers’ choice process. Differences as well as similarities are detected among consumer segments. [EconLit citations: D120, Q120, Q130]. © 2006 Wiley Periodicals, Inc. Agribusiness 22: 343-362, 2006.
Authors & Co-Authors
Mtimet, Nadhem
Spain, Zaragoza
Centro de Investigación y Tecnología Agroalimentaria de Aragón
Tunisia, Zaghouan
University of Carthage, Ecole Supérieure D'agriculture de Mograne
Albisu, Luis Miguel
Spain, Zaragoza
Centro de Investigación y Tecnología Agroalimentaria de Aragón
Statistics
Citations: 147
Authors: 2
Affiliations: 2
Identifiers
Doi:
10.1002/agr.20090
ISSN:
07424477
e-ISSN:
15206297
Study Approach
Quantitative