Skip to content
Home
About Us
Resources
Profiles Metrics
Authors Directory
Institutions Directory
Top Authors
Top Institutions
Top Sponsors
AI Digest
Contact Us
Menu
Home
About Us
Resources
Profiles Metrics
Authors Directory
Institutions Directory
Top Authors
Top Institutions
Top Sponsors
AI Digest
Contact Us
Home
About Us
Resources
Profiles Metrics
Authors Directory
Institutions Directory
Top Authors
Top Institutions
Top Sponsors
AI Digest
Contact Us
Menu
Home
About Us
Resources
Profiles Metrics
Authors Directory
Institutions Directory
Top Authors
Top Institutions
Top Sponsors
AI Digest
Contact Us
Publication Details
AFRICAN RESEARCH NEXUS
SHINING A SPOTLIGHT ON AFRICAN RESEARCH
business, management and accounting
Rating versus ranking: What is the best way to reduce response and language bias in cross-national research?
International Business Review, Volume 18, No. 4, Year 2009
Notification
URL copied to clipboard!
Description
We propose solutions to two recurring problems in cross-national research: response style differences and language bias. In order to do so, we conduct a methodological comparison of two different response formats-rating and ranking. For rating, we assess the effect of changing the commonly used 5-point Likert scales to 7-point Likert scales. For ranking, we evaluate the validity of presenting respondents with short scenarios for which they need to rank their top 3 solutions. Our results - based on two studies of 1965 undergraduate and 1714 MBA students in 16 different countries - confirm our hypotheses that both solutions reduce response and language bias, but show that ranking generally is a superior solution. These findings allow researchers to have greater confidence in the validity of cross-national differences if these response formats are used, instead of the more traditional 5-point Likert scales. In addition, our findings have several practical implications for multinational corporations, relating to issues such as selection interviews, performance appraisals, and cross-cultural training. © 2009 Elsevier Ltd. All rights reserved.
Authors & Co-Authors
Harzing, Anne Wil
Australia, Melbourne
University of Melbourne
Baldueza, Joyce
Philippines
Worldbank
Barner-Rasmussen, Wilhelm
Finland, Helsinki
Hanken - Svenska Handelshögskolan
Barzantny, Cordula
France, Toulouse
Tbs Business School
Canabal, Anne
United States, Orono
University of Maine
Davila, Anabella
Mexico, Monterrey
Tecnológico de Monterrey
Espejo, Alvaro
Chile, Santiago
Universidad Adolfo Ibáñez
Ferreira, Rita
France, Cergy-pontoise
Essec Business School
Giroud, Axele
United Kingdom, Manchester
Alliance Manchester Business School
Koester, Kathrin
Germany, Heilbronn
University of Heilbronn
Liang, Yung Kuei
Taiwan, Taipei
Tatung University
Mockaitis, Audra I.
New Zealand, Wellington
Victoria University of Wellington
Morley, Michael J.
Ireland, Limerick
Kemmy Business School
Myloni, Barbara
Greece, Patra
Hellenic Open University
Odusanya, Joseph O.T.
South Africa
Haygroup sa
O'Sullivan, Sharon Leiba
Canada, Ottawa
École de Gestion Telfer
Palaniappan, Ananda Kumar
Malaysia, Kuala Lumpur
Universiti Malaya
Prochno, Paulo
United States, College Park
Robert H. Smith School of Business
Choudhury, Srabani Roy
India, New Delhi
Jawaharlal Nehru University
Saka-Helmhout, Ayse
United Kingdom, Guildford
University of Surrey
Siengthai, Sununta
Thailand, Amphoe Khlong Luang
Asian Institute of Technology Thailand
Viswat, Linda
Japan, Ibaraki
Otemon Gakuin University
Soydas, Ayda Uzuncarsili
Turkey, Istanbul
Marmara Üniversitesi
Zander, Lena
New Zealand, Wellington
Victoria University of Wellington
Statistics
Citations: 158
Authors: 24
Affiliations: 23
Identifiers
Doi:
10.1016/j.ibusrev.2009.03.001
ISSN:
09695931