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Publication Details
AFRICAN RESEARCH NEXUS
SHINING A SPOTLIGHT ON AFRICAN RESEARCH
business, management and accounting
Standardization and contextualization: A study of language and leadership across 17 countries
Journal of World Business, Volume 46, No. 3, Year 2011
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Description
With multinational corporations increasingly adopting English as a corporate language, the issue of language management and the pros and cons of language standardization have been widely debated in the literature. Our 17-country study considers whether the use of English as a common corporate language causes difficulties. We empirically examine whether managerial reactions to specific leadership scenario-based situations change as a consequence of the language they use. Our results show that the choice of language (native or English) does not matter much for the studied leadership scenarios. Instead, leadership decisions and reactions depend more on cultural and situational context. © 2010 Elsevier Inc.
Authors & Co-Authors
Zander, Lena
Sweden, Uppsala
Uppsala Universitet
Mockaitis, Audra I.
New Zealand, Wellington
Victoria University of Wellington
Harzing, Anne Wil
Australia, Melbourne
University of Melbourne
Baldueza, Joyce
Unknown Affiliation
Barner-Rasmussen, Wilhelm
Finland, Helsinki
Hanken - Svenska Handelshögskolan
Barzantny, Cordula
France, Toulouse
Tbs Business School
Canabal, Anne
United States, Orono
University of Maine
Davila, Anabella
Mexico, Monterrey
Tecnológico de Monterrey
Espejo, Alvaro
Chile, Santiago
Universidad Adolfo Ibáñez
Fernandes Ferreira, Rita
Portugal, Lisbon
Universidade Católica Portuguesa
Giroud, Axele
United Kingdom, Manchester
Alliance Manchester Business School
Koester, Kathrin
Germany, Schwabisch Hall
University of Heilbronn
Liang, Yung Kuei
Taiwan, Taipei
Tatung University
Morley, Michael J.
Ireland, Limerick
Kemmy Business School
Myloni, Barbara
Greece, Rio
University of Patras
Odusanya, Joseph O.T.
South Africa
Haygroup sa
O'Sullivan, Sharon Leiba
Canada, Ottawa
École de Gestion Telfer
Kumar Palaniappan, Ananda
Malaysia, Kuala Lumpur
Universiti Malaya
Prochno, Paulo
United States, College Park
Robert H. Smith School of Business
Roy Choudhury, Srabani
India, New Delhi
Jawaharlal Nehru University
Saka-Helmhout, Ayse
United Kingdom, Guildford
University of Surrey
Siengthai, Sununta
Thailand, Amphoe Khlong Luang
Asian Institute of Technology Thailand
Soydas, Ayda Uzuncarsili
Turkey, Istanbul
Marmara Üniversitesi
Viswat, Linda
Japan, Ibaraki
Otemon Gakuin University
Statistics
Citations: 68
Authors: 24
Affiliations: 23
Identifiers
Doi:
10.1016/j.jwb.2010.07.009
ISSN:
10909516
Research Areas
Health System And Policy